The main purpose of the eCommerce store is to acquire and keep the customer. Your eCommerce store needs to be designed in such a way that it effortlessly converts your online traffic into your customers by boosting it. When your store provides a seamless user experience, it increases conversions, directly affecting the CRO-Conversion Rate Optimization.
That’s why it is essential for businesses to know that their CRO will help them draw more visitors and get more value from them. Additionally, conversion rate optimization is important for increasing profit, enhancing user experience, and boosting rankings on SERPs.
So, let’s take a look at 12 eCommerce conversion rate optimization strategies that you can implement for your business and enhance your Magento store.
How to Increase your eCommerce Conversion Rate?
Understand your Users
You won’t know what makes your customers convert if you don’t understand their pain points, wants, and desires. Having an inadequate understanding of customers can have severe consequences as well.
You can determine the market’s requirements by conducting surveys, inviting loyal customers to focus groups, asking for customer feedback, using industrial tools, and social media engagement. Create a buyer persona based on the information you learned about your customers.
A good persona includes details such as average age, educational background, motivation, hobbies, career, gender, and income level, as well as other details that are industry-specific. By understanding your customer persona, you can get a better understanding of how they make purchases, so you can optimize your buyer journey accordingly.
Determine the sale-stopping factors
There are many reasons that stop customers from making a purchase, such as they didn’t want it or they couldn’t afford it, etc. You cannot fix all the reasons; however, there are many that you can fix and remove that stop customers from buying your products. For example,
- Long Checkout Process
- Sales Process
- Complex Website Navigation
Once you determine and fix the sale-stopping factors, you can attract more visitors and increase your CRO.
Website Performance Optimization
Having a slow-loading eCommerce site is a significant barrier for potential customers. You are losing a lot of customers if your site takes more than two seconds to load. Using Google PageSpeed, you can determine how fast your site loads. Try to eliminate all red alerts from your backend that are slowing down the speed.
Navigation is critical to conversions. Direct traffic to your landing page is important, but it’s not the only traffic you should be targeting. The easier it is for visitors to navigate your website, the more likely they are to return to your landing page.
If the customers get lost on your web pages and can’t find what they want quickly, they’ll instantly abandon the website. Therefore, make sure that your website is easy to navigate and very well presented. You can hire expert Magento developers as well who can help you create your eCommerce store with seamless navigation that can easily increase your conversions.
Automated Product Recommendation
Automated product recommendation is one of the best ways to increase your revenue. You can suggest to your customers some products based on their preferences, previous orders, and their searches. Using Commerce personalization, you can automatically dynamically display product recommendations on a webpage based on consumer traits and browsing habits.
Conduct A/B test
A/B testing is a great way to find out what works for your website. Using A/B testing, you can compare two assets that are similar but have minor differences. A/B tests are conducted by selecting something for A (the control) and B (the challenger). Next, select a measurement metric and a duration period for your experiment. And you are done.
With this data, you can determine what doesn’t work for your website, and you can remove that.
Put Trust Signals
Gaining your customer’s trust is one of the most important yet difficult things for an eCommerce store. Nowadays, online frauds are increasing like anything. It makes customers scared to try out new online stores. Therefore, it is essential to put trust signals on your website that serves as a green flag for your visitors.
You can put reviews, testimonials, customer product images, achievements, etc., on your website to gain your customer’s trust. Additionally, make sure to resolve customers’ queries quickly, as it helps them build trust around your brand and form a healthy relationship.
Mobile Responsiveness
Well, everybody has mobile phones in their hands for most of the day. And the majority of people are using their smartphones for online shopping. (Everybody loves shopping when they are doing boring chores, don’t they)?
Thus, it is important to make your website mobile-friendly so that your visitors can access it at any time. Make sure that your website loads on mobile phones quickly, texts and images are visible, and, most importantly, the payment process is compatible. This helps customers easily access your website and make purchases.
Checkout Optimization
A seamless checkout is also crucial for increasing your conversions. If your checkout is too lengthy, customers will instantly abandon your site. Also, most customers don’t like registering for the website in the begging, and they just like to make the purchase and leave. Therefore, forcing them to register for purchasing can also make them change their minds.
You can give two options, such as sign-in and purchase and guest user. It will help them make the purchase faster. Additionally, keep your checkout process 3 clicks and done. This means that customers just have to put the product in carts, enter their name and address, and make the payment, aka three clicks and done.
This will simplify the checkout process and increase your conversions.
Add Testimonials
Adding testimonials on your website helps increase trust in visitors and encourages them to buy your products. You can ask your customers to put positive reviews and share them on your web pages. Also, you can share your customer’s social media posts using your products. It will help you gain the trust of new visitors and increase your conversions.
Clear Refund Policies
One of the biggest things consumers worry about is refund policies. If you do not have clear and simple refund policies, visitors won’t feel secure and may not make any purchases. A refund policy is the first thing any potential customers look at when they are deciding whether to buy or not from your website.
Therefore, display your refund policy in either navigation or in the product description.
Fix Website Problems
Lastly, if your website is facing too many problems, it’s clear that no one will ever come again. In simple words, problems that interrupt a potential customer’s buying journey will decrease your conversion rate. Therefore, it is important to fix those problems as soon as you find them.
Check your website for some issues, such as broken links, slow loading images, not working buttons, spelling mistakes, outdated information, complex navigation, and unnecessary popups. If your website is facing any such issues, do fix them quickly and improve the user experience.
End Note
Now that you have a tested checklist for improving conversion rate, you can easily improve your conversion rate optimization. Make sure that your business goal is greater than your existing results, and give your best to stand out in the market. If you are new in the eCommerce niche and you are confused about where to get started for your Magento store development, you can easily hire magneto developers and get a head start for your business.
