You have always been in the lookout for better trade shows. But, the time constraint pulls you back. What if you can grab onto some more time? The custom exhibition stand designs, the displays, and planning for everything is time consuming but there are some gaps that you can fill to best utilize your time for a perfect trade show.
With brands and companies participating in events and exhibitions at a tremendous rate, why should you be left out? Exhibitions and trade shows do require proper planning and execution which tends to take up an enormous amount of time.
But with proper preparations and time management, you as a brand will be able to reap most benefits by participating in trade shows and trade fairs with your unique bespoke exhibition stands.
Setting SMART objectives – specific, measurable, achievable, realistic, timely – will help you identify which events are most likely to help you achieve your aims with custom exhibition stands.
Research for appropriate trade shows and exhibition stand design companies
While you are playing with the idea of participating in trade shows and exhibitions, invest some time to research about exhibitions, your competitors; participate in it and the exhibition design companies they employ. You can also look up for various other exhibitions that are either suitable for your brand category or have the potential to generate leads.
This way, by the time you arrive at a concrete decision of participating in an event or exhibition you will also have a list of shows that suits your brand image and you will also be well acquainted with exhibition stand design
Opting for a reputed exhibition design company
A good way to ensure that your custom exhibition stands UK or booth is in good hands is by opting for a reputed exhibition stall design. Approaching a well-known or a reputed exhibition stand design company might not be budget friendly but it will ensure that your stand is ready on time and is of premium quality.
Selecting the right bespoke exhibition stand design
Thoroughly understand your spatial requirements and what your sole objective is for participating in the event. Once you have a set budget, objective and marketing goals select a bespoke exhibition stand design or 3D stall design.
When you select your exhibition design considering these points, you save a lot of time since you already know what kind of design you want and what your budget is for the same. If you are a novice at exhibitions you can consult an exhibition design company that will take care of everything for you.
Investing in Reusable and Modular Exhibition Stall Design
If you are venturing into exhibitions and plan to exhibit often, the best option to save time and money is to invest in reusable and modular exhibition stand designs. Modular designs are one-time investments. You can easily install them wherever and whenever you like.
They have excellent return-on-investment value. Once you buy them, they can be used for several exhibitions. You can easily install and dismantle them yourselves with the help of a manual or guide.
They will also save you a lot of time, since you don’t have to go through the whole process of debriefing your exhibition stall design company, selecting designs and getting them made.
Invest in Reusable and Modular Exhibition Stall Design
If you are venturing into exhibitions and plan to exhibit often, the best option to save time and money is to invest in reusable and modular exhibition stand designs. Modular and bespoke designs are one-time investments. You can easily install them wherever and whenever you like. They have excellent return-on-investment value.
Once you buy them, they can be used for several exhibitions. You can easily install and dismantle them yourselves with the help of a manual or guide. They will also save you a lot of time, since you don’t have to go through the whole process of debriefing your exhibition stall design company, selecting designs and getting them made.
There are even several other factors which play its role while planning to save time with your exhibiting. It will allow you to focus on following up when you get back to the office with the qualifying leads during the show.
You should also send the leads only to your sales team for those who are well interested in it. This would be perfect lead management from your end. On retyping and organizing every leads after the show, you will be able to save a lot of time.
Find a good lead collection system. Research different options and choose one that works for you and your team. You can also create your own system that will quickly get your trade show leads in the hands of your sales managers, and one that will easily let you measure how well leads converted.
