A company brand is the image of the company in any business platform. It portrays a company’s general picture regarding its products’ values, reputation, and identity. All these factors determine your company’s market position and brand success. Therefore, discovering ways to protect your company’s brand strategies will protect your interest as an entrepreneur. Continues reading to discover the top five ways of safeguarding company brand strategies.
1. Acquire The Necessary Copyrights, Trademarks, And Ownership
Always ensure details such as brand and product names, contents, images, and videos and secured by valid and approved copyrights and trademarks registered with the U.S. Patent Trademark Office (USPTO). This will grant legal ownership of your company’s brand strategies.
Unprotected brand strategies can easily be stolen, rebranded, and used to fight your company’s progress. The worst case scenario is exposing them to crooks who can go as far as acquiring new trademarks and copyrights and still sue for infringement. Without proper legal proof of ownership, you risk losing your brands to ill-mannered competitors.
2. Have Your Company Branded Domains Online
Domains add professional credibility to your company’s brands and name. In addition, domains increase your brand visibility, branding your business as tech-savvy and goal-oriented. As you acquire trademarks and copyrights, purchase and safeguard all forms of your branded domains. Check out the popular domains such as .org, .net and .com.
The idea is to protect your brand domains from attacks from unscrupulous individuals with the ability to take control of your domains fully. They can block you from reaching your branded domains or pull down the whole site. More importantly, acquire and claim the relevant social media platforms and directory listings to enhance product search engine optimization.
3. Bid On Your Brand Name
Biding on your company-branded keywords and name increases search engine rankings on search results on company brands or names. Hence making your brand dominate among the popular brands. Consider protecting your company-branded keywords from any intruders. The selected keywords should be affordable for easy management.
Biding also grants the chance to report any competitor who may attempt to use your brand name as part of their ad copy. In such cases, you can report such advertisers to google and even proceed with legal action in the same case. Remember, competitors can bid on your secured brand name but cannot impersonate your brand for their marketing.
4. Generate Appropriate Non-Disclosure Agreements
Non-disclosure agreements are necessary to protect your company brand from unforeseen liabilities. The agreements prevent authorized movement or sharing of the company’s crucial details with your competitors. It acts as an oath of secrecy, limiting your employees from sharing fundamental secrets of the company unnecessarily.
For effective and balanced customized non-disclosure agreements with your employees, seek advice from your legal team for necessity and curb the leaking of information. Otherwise, a non-disclosure agreement has the following five key elements:
- Identification of the parties involved
- Clarification on what is regarded to be confidential
- The level of the confidential obligation by the recipient.
- The exclusions from confidential treatment on the receiving party.
- Terms of the agreement
The non-disclosure agreements between your company and employees can be effectively implemented and monitored by firms that carry out IP investigations.
5. Monitor Your Competitors
Use monitoring tools to help you observe the bidding traditions of your competitors in paid search and point out any advertiser bidding on your brand name with the potential of stealing your customers. Be your company brand strategies watchdog by applying the following strategies:
- Use the right spy tools to identify the keywords your competitors are likely to target.
- Evaluate competitor’s search engine optimization rankings against such a keyword.
- Dig into their frequently shared content
- Be on the look for notifications on new content alerts for your competitors.
- Use the right tracking tool to locate your competitors’ new links.
- Monitor their social activity and study their blogs
Every company must defend and protect its brand strategies from manipulations and extortions. A popular product name or brand is susceptible to attacks from your competitors, which can impact a bad image of your company. With a good image and reputation for your company’s products by the public, you can easily increase the overall sale of your firm.
