Starting a business is arguably easier than pitching your business to investors. This holds for anyone looking for an investor, whether they’re raising their first round of angel investments or looking for venture capital for their venture. If you want to make an impression, there’s no better platform than investor pitch events or a demo day. With a few best practices, you can get the most out of your pitch.
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Create a Memorable Presentation:
Take all the time you need to get a pitch deck together. The objective is creating a deck that leads from one slide into the other, lets you read off of and excite investors about your business venture.
Always have two presentations – the long version and the short pitch. The latter should be a pitch you can deliver in under ten minutes, while the former should include all the details that you want your investors to know about your business.
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Practice the Pitch Several Times:
If you cannot confidently explain your business using your business pitch, no tip on this list will matter. Many entrepreneurs make the mistake of thinking that just because they know their business’ fundamentals, they can easily explain its value to others. But going into a pitch event without preparing is never a good idea. Take the time to practice your pitch, simplify your message and retain only the elements that are essential for explaining your business. Remove all the clutter possible.
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Use Storytelling to Bring Out the Problem:
Everyone loves stories. Starting your pitch with a story will be more effective than stating the problem statement outright. It will engage audiences from the start and if you have any data to back up your problem statement, make sure you add it.
Make sure your story is relatable to your investor and your larger audience. This means you need to choose an audience that is familiar with your area of business. Which industry are your investors leaning towards? Where have they invested before? If you know this, you will have their attention without too much effort.
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Glorify Your Solution Without Exaggeration:
Make it clear that your product or service is unique and point out the issue it will solve and how. Keep your descriptions concise, short and simple enough for the investor to understand and explain to their partners. Don’t use too much jargon if your investors aren’t experienced or familiar with your business domain. It also helps to use data or real-time results to make your venture more credible.
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Explain Your Target Audience:
Don’t keep your target market too wide. Even if the entire country is a potential market, don’t lead with that. Have a realistic segmentation of your audience and break your market down to include TAM, SOM and SAM. This will show your investors that you are serious about your services and understand exactly who you are talking to. It will also help you refine your roll-out and marketing strategy going forward.
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Explain Your Business Model or Revenue Model:
This is the part investors are most eager to see. If anyone is going to invest in your business, how you make money affects them too. Be specific about how your products are priced and marketed and emphasise how your solution is an important fix for your target audience.
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Take Feedback Positively and Use it to Refine Your Pitch:
You won’t get funded on the day of the investor pitch event. Investors will take a few days or weeks to get back to you after the event is over. Always ask for honest feedback and use that to improve your pitch for the next event.
Follow these tips, have enough hooks to keep your audience engaged and your next pitch event will always be better than the last one.
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