It is a widely-accepted notion that keeping your business up with the current holiday season can elevate brand awareness and sales revenues. custom boxes have the potential to turn basic brand appeal into an engrossing one.

The holidays are the perfect time to spice up your branding game. They offer a good opportunity to give a facelift to your beauty business so customers sit up and notice your brand.

As the 2021 holiday celebrations are about to begin, it is time that you quickly plan a brand makeover. Identify the current trends that you desire to imbibe within your branded boxes. The ideal brand appeal would reflect off boxes that are workable for in-store branding as well as e-commerce packaging.

Not sure how to start? Don’t stress! We have got you covered through workable design ideas fit for every season.

Spread the season’s greetings

Christmas and New Year’s is a golden time for boosting sales and profits. Many businesses begin their preparations as early as October! Either your brand can get lost in the crowd or make the most of this and give the rivals a run for their money with an upgraded brand appeal.

Often when brands are designing or revamping their boxes, they concentrate more on the printing side of box styling. However, you must not forget that add-ons also enhance the brand’s value proposition.

Ensure to attach handles, ribbons, creative box locks, and more tangible custom box accessories that make your boxes instantly pop out. The holiday season is all about giveaways. When your beauty boxes offer something extra with them, customers are highly likely to pick it for purchases.

Exhibit the current trends

How do customers know that your brand is extending holiday vibes? During Christmas, most branded beauty packaging comes in shades of green and red. New Year celebrations are displayed through glamorous boxes displaying components that convey fireworks and joy over the coming year.

Try to print graphics that comprehend the season’s excitement. Anything that depicts Santa Claus, sledge, and snow is considered part of the celebrations. Using these and more relevant images is a good way to communicate that your brand is offering specialist boxes for the holiday season. You can also print personalized messages that convey greetings for upcoming events.

This year, undertones and light shades are more in demand. Customers tend to get premium brand vibes off such colors. It is a nice idea to use lighter color combos as the background on which the box designs are showcased.

Exuberate beauty products and their functions

Of late, a lot of custom boxes are depicting the products’ nature. Skincare and cosmetics need more solid product projections than any other industry. Customers take the products at face value and using the boxes to convince buyers is a highly popular marketing gimmick.

You can inform buyers how the products can take care of their seasonal needs and be a good item to gift to others. Using clear instructions printed with stylish fonts is a good way to ensure that your marketing messages are easily understood by customers. You can also pick bold colors to highlight the texts against a light-colored box base.

Customers look for intrinsic product details like the product name, ingredients, allergens, skin type, using manual, and more. These enable them to trust the brand and products to cater to their specific requirements. Brands also use the box space to let customers know that they provide the best skincare products in the market.

Eye-catching branding

Additionally, one must not forget the branding features consisting of the brand name and logo are the most essential elements. Print these at the forefront of the boxes so customers immediately spot these and retain the brand identity.

There must be persistence in the way you brand the boxes. Using the holiday trends must be limited to the box designs. Your brand image must look familiar and remain consistent on all boxes otherwise, customers wouldn’t link the boxes to your business.

Modern printing techniques can uplift your brand identity via foil stamping, embossing, die-cutting, and more. Laminations and coatings can add glimmer to the boxes while protecting the contents from weather adversities like rain and dust.

Utilize creative box angles

This year, the unboxing trend has gathered more pace owing to accelerated e-commerce activities.  It is time that you use the boxes to surprise customers and vouch for your brand this holiday season.

Anything unusual is bound to inflate the unboxing experience. Printing welcome notes on the inner box flap or using extra paper for mentioning gratitude is a productive way to please customers. Quotes, prints, and artwork remind buyers of what the holiday spirit instigates. These can be productively employed to generate higher sales and maintain healthy profit margins.

The idea is to create a vintage or classic Christmas aura on the boxes. You can’t go wrong with a winter theme that includes underrated color foliage and anything that will help customers get a personalized shopping vibe. Your aim should be to create retail displays that are a feast for the senses. Box manufacturers can align all your ideas and craft the perfect beauty boxes.

Ensure that you stay true to the core brand values

All the branding tips for the holiday seasons are to improve brand recognition and sales revenues. Customer loyalty is another feat that can be achieved through well-designed and organized boxes.

You can take advantage of a minimalistic approach to branding with a straightforward and sleek look for your business.

• Make sure to print graphics and design components in straight-up positions.
• Don’t clutter all the details. You’ll only make your customers confused. Think about ways you can display content in the right mix of quantity and quality.
• If you are looking for a revamped brand look, use innovative box shapes and space allocation for maximum impact.

Conclusion

These refreshed ideas for creating beauty custom boxes for the holiday seasons are sure to impress customers at the first instance!