Digital is a vast space that is expanding rapidly and hence marketers must stay updated with relevant resources in this field. Any business looking to make it big with a global audience must make optimum use of digital marketing.
Given the relevance and popularity of this widespread platform, many students seek out digital marketing courses from established educational institutes. There is a high demand for marketing specialists who can help businesses perform well in the digital domain.
For this, along with relevant qualifications, you also need to be well versed with things like- current digital marketing channels, tools for digital marketing and more.
Purpose of digital marketing tools
Now, when we talk of digital marketing tools, we need to first understand their purpose and significance. As mentioned above, digital marketing is a vast platform and has various mediums. From email marketing to social media, businesses can use many online marketing platforms as per their suitability.
Along with this, they must focus on creating a robust strategy that best serves their marketing purpose. Digital marketing tools help in optimising these strategies and assessing their result. There is an array of online marketing tools available that assist in making the most of marketing channels. To make things easier, here is a list of some popular marketing tools to choose from.
Popular digital marketing tools
Some of the most well-known and in-demand digital marketing tools are:
- Trello
If you are looking for a good content management tool on which the entire team can brainstorm together then look up Trello. Many organisations make use of this savvy and efficient tool including the famous HubSpot who use it to schedule their blog posts.
In the current remote work set-up, Trello makes it easier for teams to strategies content and even create a calendar to schedule posts. A perfect tool for collaboration, Trello can also be used to create cards and assign each employee their role- writing, editing or more.
- Google Analytics
Extremely popular and highly versatile, Google analytics has now become synonymous with website analytics. Every digital marketer is expected to be acquainted with this tool and have some basic expertise in it.
If you have a business website or are working on a client’s website, then Google Analytics will help you understand the traffic it is generating and the pages that are pulling in the audience. Accordingly, you can also learn more about tracking conversions and user engagement through this tool.
- Canva Business
The use of imagery is essential when designing logos or creating presentations or even social media posts. Canva is a tremendously useful drag-and-drop design platform through which one can create images.
This tool is highly suited to the needs of experienced designers and help them bring their vision to life through custom pictures, icons and more.
- BuzzsSumo
As a marketing specialist, you need to know the top influencers related to your field. Collaborating with prominent influencers can generate the right attention for your brand or business. This also allows you to target your desired audience easily.
BuzzsSumo is a content research tool that helps you find such influencers and connects you with them. Furthermore, it brings you trending topics that can help you create the right content.
These are just some of the most well-known and effective marketing tools that you can avail to boost your digital marketing campaign.
