Marketing is all about establishing and satisfying a customer’s need to drive profit for the organization. One of the key branches of marketing includes digital marketing which is definitely transformed in terms of functionality and performance. It enables the way to reach your customer directly via advertising.
The difference between digital marketing and social media marketing is a little one. Digital marketing includes all digital channels to promptly create awareness and product the product or service. Majority of people believe that time-to-time uploading stuff on social sites or engaging the targeted audience on social media is basically what digital marketing is all about, however, it’s not. There are many more components that are joined to shape digital marketing in the form.
WHAT IS DIGITAL MARKETING?
Digital marketing redefines the concept of promoting a brand and building awareness among the audience via all the digital platforms. The components of digital marketing include:
NON-INTERNET DIGITAL CHANNELS
Radio, TV, signage, SMS, and billboard includes non-internet digital marketing.
INTERNET MARKETING
Internet marketing includes a website, SEO (search engine optimization), PPC (pay per click), SEM (search engine marketing), mobile marketing, smartphones, online banner marketing, E-mail marketing, and social sites.
WHAT IS SOCIAL MEDIA?
Social media is the latest and trendy spot to market your product over the internet. From the past couple of years, people are more interacted and connected with the help of social media platforms like Facebook, twitter, tumbler, and Gmail. This smart approach also brought changes and new channels to the digital marketing world.
People commonly relate the term ‘social media’ to describe platforms that are used to exchange a piece of information from one place to another. Pinterest, Facebook, Google+, Instagram and YouTube are the most known social media platforms over the internet.
WHAT ARE THE MERITS OF USING SOCIAL MEDIA IN YOUR MARKETING CAMPAIGNS?
Social media includes the following advantages for the promotion of both offline and online products or services.
- EASIEST WAY TO SPREAD THE WORD
Billions of people are active on their social platforms every second. These platforms are the easiest source to share or spread a word among all. All you have to do is just create something that can go viral and people can relate to it.
- IT’S GOOD FOR SEO
It’s more interactive and helps in ranking over the internet. It aids in maintaining the traffic of your site.
- IT IS A TREND
Social media trends are unavoidable. If you wish to stay close to your customers and rank first over the internet then social media marketing can help you efficiently. It offers a unique way to interact with your audience and look for what they want. People can poll to give their feedback on your product and choose what they wish to see more.
DIGITAL MARKETING VS SOCIAL MEDIA
Now you know how important social media is and the interesting fact includes that it is a crucial part of internet marketing which is a part of digital marketing.
Let’s compare these two to have a clear concept:
Social media marketing is somehow restricted to the boundaries which means that it is limited to some platforms. Whereas digital marketing includes a wide platform which is far beyond the internet world.
A digital marketing campaign is not limited to a single or more platform. It includes online advertisement and offline ads via TV, SMS or radio. Whilst social media has restricted platforms to channelize their campaign that consists of online platforms (Facebook, Twitter, YouTube, etc.)
Social media follows a content strategy that includes the promotion of content either written or in the form of a video. You create something and promote until it gets viral over the internet to get the desired views and likes. It helps you in maintaining your brand image. Juxtapose digital marketing majorly focuses on banners (over the internet or TV) for promotion purpose.
WHICH IS BASICALLY MORE IMPORTANT; DIGITAL MARKETING OR SOCIAL MEDIA?
It’s not a battle between two of the brilliant marketing campaign though you must understand their needs and cases to use them. It totally depends on the product or service that which type of marketing or promotion it requires. To build brand awareness among the audience you must know which strategy is appropriate to use over others.
For instance, if you are selling something intangible (software) that has no physical existence then social media marketing can help you righteously where you can gather good traffic for it. Whereas on the other hand if you sell something that has a physical existence (tools and equipment) then opting digital marketing is a wise choice. You can make billboards which are visible to everyone. Digital marketing via TV & SMS is a good trick to catch your audience’s eye.
CONCLUSION
Both of these marketing campaigns are successful and useful in their own fields. They both share the importance as per there need. The thing that matters is you should the differences between these two and you should know how to use the appropriate theory in your brand promotion.
Your brand reflects your business and the majority of people make a general guess of your business after seeing your logo. Make sure your logo is pretty attractive to get your targeted audience. Logonado is the best platform to aid you with constructing the best logo designs in the market.
