Did you know that 50% of all internet traffic comes from mobile? This is a sufficient enough reason to have a mobile-friendly website. But, ranking on Google is as important as generating traffic. And the good news is that businesses can improve their search engine result page (SERP) by optimizing their mobile-friendly website and the content. This organic search strategy is beneficial.
According to Google, in the USA itself, 94% of people with smartphones search for local information on their mobiles. Therefore, all the efforts of businesses can go wasted if they don’t have a mobile-friendly website. In other words, Google will optimize the mobile version of your website for ranking, and if it doesn’t work well on mobile, then your site will lose its ranking. However, a web design company in Mumbai may help you recover your ranking.
Is Your Site Mobile-Friendly?
A website that is difficult to view on a mobile device and the user needs to pinch or zoom continuously to read the text is not mobile-friendly. On the other hand, mobile-friendly sites look good and are easy to navigate.
If you wish to check if the site is mobile-friendly or not, you can go for a quick mobile-friendly Test powered by Google. You need to visit any web design company in Delhi or Mumbai as these companies will optimize your site and make it mobile-friendly.
Advice For A Non-mobile-friendly Website
If your site is not optimized for mobile, it needs to be mobile optimized to rank on Google. You can make some simple changes in your existing website, or you may need to create an entirely new mobile-friendly website. A web design company in Mumbai can help you with this. After all, sticking to just the desktop version of your site and not changing it can leave your efforts in vain, which may cause a negative impact on the website.
Let’s go through a checklist to have a mobile-friendly website provided by a well-known web design company.
- Responsive Design
The first and the most crucial thing to rank on Google is having a responsive design.
Responsive sites are useful as they help you in ranking on desktop and mobile, together. It necessarily means that the design changes according to the screen size to fit. Simultaneously, a mobile-friendly website will focus more on mobile screen size and stay the same across devices. Meanwhile, responsive design will make it work on any device. Moreover, ensure that the size of the buttons on your site is easy to click. The website shouldn’t take too much time to load, and interstitial pop-ups should not enter.
- Content Optimisation for Mobile
Does your content include lengthy and huge sentences and paragraphs? Do you often feel bored after reading your content by yourself? Is your content monotonous with zero significant changes?
If your answer is yes to any of the above-asked questions, your mobile-friendly site is not so “friendly”. It is due to those long paragraphs and the monotony of your content. Humans have a short attention span; thus, it becomes hard to keep reading lengthy paragraphs.
Considering that your site is made for humans, it should have short paragraphs that are easy to read. The website should also integrate infographics according to the content and your audience. Infographics will help keep their attention on your site.
- Priority #1 in Strategy: Mobile
While creating the websites and their content, most owners tend to keep just the desktop in their mind, and then they shift the content on mobile. This could have worked ten or even five years back but not in today’s technological world. As most traffic is on mobile, one should consider mobile as the priority in their strategy if you find it hard to focus on mobile or consider it a priority.
Conclusion
Nowadays, one can’t ignore mobile and mobile-optimized sites when Google has itself prioritized it as mobile-first. Above all, don’t compromise with your success just because your site lacks a mobile version. Convert it into a mobile-friendly site by optimization and open the doors for the unprecedented success of your business.
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